Logo and Design for Catering Company

Date de lancement: 02-10-2012

Date de clôture: 12-10-2012

Total budget: € 449.00
Dernière soumission
Book cover
somika87

Tout a commencé par une idée...

Un guide court et interactif les a aidés à découvrir leur style de design et a parfaitement saisi ce dont ils avaient besoin.

Besoins


For our catering business "essense" we still need an appealing Logo and Design.
Specifically, final submissions should include:
- Logo
- Color scheme (e.g. for our website)
- Brief guidelines für using logo, colors and fonts
- Template for business cards
- Template for brochures

You may initially submit just the logo. We will provide feedback on a regular basis. If we like the logo (4-5 stars) you can submit the remaining elements later (however, please submit them BEFORE the competition finishes).

Description de l'entreprise


We are offering catering for companies/offices in central Switzerland (esp. Kanton Zug).
In particular, we offer lunch options (initially salads, sandwiches, juices, desserts), at a later stage potentially expanding into other product groups and services/delivery times. All orders are placed online.

We aim to position ourselves with high quality, fresh, tasty, healthy/light products, at a very affordable price.
Additional brand attributes include: regional (central Switzerland), innovative, reliable, clean/hygienic.
Our brand name includes "essen" (German for food), "essence" as well as "sense"/"senses".

La cible


Our target customers are business people/office workers in central Switzerland, i.e. above average income, appreciative of quality, international mix.
We aim to target in particular those customers who are looking for high quality, healthy food.

Couleurs, favoris et autres exigences:


There are no restrictions for the logo design, we are open to all suggestions.
If the logo does not contain the brand name "essense" (capital letter spelling still tbd) in writing, your suggestion should also include a graphic design for the actual brand name.

The color scheme should include a suggestion which colors (RGB codes or similar) to use for background, highlighting, buttons, writing etc.

Guidelines should outline in a few bullet points how to use logo and color scheme (e.g. which background colors can the logo be placed on), as well as a suggestion for one (or more) font types (ideally standard fonts), and potentially other suggestions (at your discretion).

The brochure template will be used primarily for a summary of our offering and the company, presumably in a simple A4-portait-format - so this is not a flyer or anything fancy. Just simple application of the above logo and design (same for business card)

Designer: charlottelily94 charlottelily94
logo_stationery-charlottelily94-vS2R3eSW

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mvirmondmvirmond

nice ideas, but doesn't hit the mark

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logo_stationery-charlottelily94-exdetEzw

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logo_stationery-charlottelily94-d6gUTbpQ

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logo_stationery-charlottelily94-hxyiTTHM

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mvirmondmvirmond

fun motif, but i don't think it will make it in the final selection

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logo_stationery-charlottelily94-hLezfatM

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logo_stationery-charlottelily94-cP7DEZmK

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mvirmondmvirmond

too small details within the trees

charlottelily94charlottelily94

would you prefer it if they were bigger or would you still not like the design?

mvirmondmvirmond

it would improve the design, but it still very much doubt it would make it into the final selection...

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logo_stationery-charlottelily94-sBwi9xBI

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mvirmondmvirmond

just not quite our style

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logo_stationery-charlottelily94-rZczM4nI

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mvirmondmvirmond

reminds of a supermarket logo somehow

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logo_stationery-charlottelily94-YmOXNNbs

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mvirmondmvirmond

it's a good style, but it looks too much like some eco/fair trade/sustainability logo. that can only be a small element of the brand, not the main impression.

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logo_stationery-charlottelily94-YA4oZVDs

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mvirmondmvirmond

can't quite say what it missing. i like the retro style and the colors. but it's just not quite it...

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